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If you’re here, it’s probably because you want to use text messages to reach your audience. Thanks to their high open rate, texts are the ideal channel if you want to ensure your messages get read.Before you get started, it’s essential that you know how to comply with regulations surrounding text marketing.

All this information may seem overwhelming, but it’s actually quite simple.

Check out this example of a compliant call-to-action: Jump ahead to our chapter on promotion requirements to see more call-to-action examples.

Terms and Conditions List all the terms and conditions in full beneath the CTA, or provide a link nearby.

This list should contain: Privacy Policy List the privacy policy in full beneath the CTA, or provide a link nearby.

If you’re going to read anything about compliance, read this.

According to the Telephone Consumer Protection Act (TCPA), customers must give businesses “express written consent” before the business sends them text messages.However, it is crucial that you operate on a dedicated toll-free number and have an age gate preventing under the age of 21 from signing up for your texts.If you plan on sending texts about alcohol or tobacco, check with our support team first so that we can help ensure you’re remaining compliant.One of these rules is known as SHAFT—sex, hate, alcohol, firearms, and tobacco.Including content related to any of these topics in your call-to-action or any of your messages is considered one of the highest violations, and may result in an immediate ban. If, for example, you operate a bar you may still be able to send messages about happy hour specials.SMS or text blasts are an effective marketing tool, as long as you follow TCPA guidelines and continue to implement them after customers have legally opted-in for your messages.

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