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Calculating Sites Linking In Total Sites Linking In Competitor Average The average number of sites linking to this site's competitors.Similar Sites by Audience Overlap Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.

Keyword Gaps This site is not gaining any traffic from these keywords.

If competitors are gaining traffic from the keyword, this may be a good investment opportunity.

How to use similar sites Site’s Overlap Score A relative level of audience overlap between this site and similar sites.

Audience overlap score is calculated from an analysis of common visitors and/or search keywords.

An estimate of how relevant a keyword is to this site.

Buyer Keywords These keywords include certain phrases commonly associated with purchases.

The score ranges from 1 (least traffic) to 100 (most traffic).

Search Popularity An estimate of how frequently this keyword is searched across all search engines.

Bounce rate Percentage of visits to the site that consist of a single pageview.

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