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In Finding the One Online, I give you 7 hours of audio, a 180 page transcript, a 35 page workbook – and tips on everything from choosing the right site, to writing a compelling online dating profile, to taking the right photos, to flirting effectively via email so that every single person will want to meet you in person. What’s the most memorable username you’ve ever seen on a dating site?

I’m quite sure our readers are not going to copy them for their own personal usage. The most memorable (in a good way) were a Blond Moment, Polyglotapus, and Toe_Tap_N.

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Because when you’re dating online, which is an extremely competitive medium, you need every advantage you can get.

A great username is a differentiator – a unique brand name – something that completely sets you apart from every other person on a dating site.

As someone who has been an online dating coach since 2003, I’d venture to guess that I’ve not only seen more usernames than just about anyone on the planet, but I’ve written more of them as well.

Why do I think that usernames make a difference, when everyone knows that it’s all about the profile and photo?

Roll your eyes if you must, but a BMW ups your game by 149 percent, while a truck gives you a 41 percent boost.

Featuring a hatchback in your profile reduces inbound messages by 15 percent.

There’s nothing unique, memorable or distinguishing. One of my favorite usernames was The Goose Whisperer, written for a client named Bobbi in 2005. So if you’re wondering how to come up with a clever name that gets attention, and attracts a like-minded person with a great sense of humor, I have an exercise that can help you come up with usernames just like the ones I mention above.

Bobbi had a farm with geese in the yard and instead of using The Horse Whisperer, which was way too overdone, we changed one word to great effect. It’s in Volume 2 of my Finding the One Online audio series, and is the cherry on top of your new online dating experience.

Tired of swiping right all day and getting no bites on your online dating profile?

Allow us to help with some solid automotive consumer advice: Put a Jeep in one or more of your photos.

And when your ideal partner is scrolling through hundreds of names – Sally102, Jen NYC1, Lawyer Gal – a great username can be the very reason that someone contacts you. And you become convinced that usernames don’t matter. In my opinion, a username should be a pun or a play on words. Wine Not – for the wine aficionado Lady Go Go – for the world traveler Bach To Bach – for the classical music enthusiast Tender Legal – for the soft-hearted lawyer See the common thread?

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