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And the LTR seekers have been left out in the cold with stagnant platforms that are all duplicates of each other. This shows other users you mean business and are there to really find something special.So we’re building this app to be the innovative dating app for long term love seekers. Your friends can go through profiles on the app and share them with you in case you missed them. and Friends can make you matches, give you opinions and advice, help you with your profile or just cheer you up! How many times have you been on a dating app and shown a profile to a friend on your phone? From there profiles pop up and you can either send them a message, like them, or share them with a buddy." And then we all encourage her—"Go say hi, go send him a drink, go do something! There’s this unwritten rule that it’s not ladylike, or it’s wrong, or the guy should go first. Women are extremely independent in every facet of our lives, dating. Making the first move, whether a woman is matching with a man or a woman, gives her a boost of confidence right off the bat. We’ve noticed that men are responding in such a polite and flattered way; it sets the tone for the conversation. We don’t want to limit ourselves and say, "Oh, we’re just for the college market" or "We’re only for young professionals." We want to be the brand that any woman can turn to.
How are you tapping into the growing college market? It’s a very sophisticated group that are using the app, and very international as well.
We have a very strong college representative program in place right now, with more than 90 college reps. It’s not unusual to see someone whose profile says, "Harvard Business School, back and forth from London and New York." It’s a cool, creative group of people using Bumble.
Wolfe has described her strategy as "Sadie Hawkins-inspired," and just three months since its official launch, the Austin-based startup boasts more than a million matches, as well as a global network of ambassadors (cool girls enlisted to spread the "buzz" about Bumble). I wanted to start a social platform app that would encourage kindness among a younger demographic of women, more of the junior high or high school set.
Racked checked in with Wolfe from a Bumble retreat in rural Texas to discuss empowering users, dating confidence, and why she doesn’t plan to replace Tinder. It's such an impressionable age for girls, and it's a time they're likely to be affected negatively by bullying.
Together we can build something awesome, but we do ask that you give us a chance to “fill the room”.
As the one of the cofounders of Tinder, 25-year-old Whitney Wolfe helped build the wildly popular dating app from the ground up.
The original goal was to make something similar to Snapchat or Instagram where you could only talk to one another in kindness, whether it’s through emojis or pre-approved comments. Out of the blue I heard from Andrey Andreev, who is my partner at Bumble now.
He’s an entrepreneur who is the founder and CEO of a very powerful social network called Badoo. He wanted to know what I was up to after Tinder and changed my mind about a couple of things. He wanted me to explore getting back into the dating market.
Designed to solve female-specific dating app frustrations like "dead-end matches"—connections that rarely lead to conversations, let alone dates—Bumble requires women to make the first move.
If she doesn’t start the conversation within 24 hours, the match disappears.
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