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It will be fascinating to see how Facebook Dating’s marketing strategy and style develops.

Facebook’s real advantage in this market will be its near-bottomless trove of personal data about all of us.

It’s distinctly one-size-fits-all to the point that it risks being seen as universally embarassing.

Luckily only other Dating users can tell if you’re on it and there’s no way to search for someone specific, but there’s still the threat of humilating screenshots surfacing.

He’s married himself but says with a laugh that Facebook Dating “is definitely a young and single team.” Back in 2004, online dating still had a sleazy reputation. The basic flow is that users 18 and up (or the local ‘Adult’ equivalent) will see a notice atop their News Feed inviting them to try Facebook Dating when it comes to their country, and they’ll see a shortcut in their bookmarks menu.

For now Facebook Dating is mobile-only, and will is bundled into the social network’s main i OS and Android apps.

But the company plans to stay vigilant in case unexpected forms of abuse or privacy issues emerge.

Overall, Facebook managed to pull off Dating without any glaring privacy snafus or other obvious missteps.

For starters, it’s not trying to compete with Tinder for where you find hookups by swiping through infinite options, but instead beat e Harmony, Hinge, and OKCupid at finding you a life partner.

And it’s all about privacy, from its opt-in nature to how it’s almost entirely siloed from Facebook though lives within the same app.

“We wanted to make a product that encouraged people to remember that there are people behind the profiles and the cards that they’re seeing.

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